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In the competitive world of virtual wallets, differentiation through design and creativity is critical. In this context, we worked closely with the Clave team for the launch of their flagship product: the Clave Tokens mobile application and wallet.
Our mission was to highlight the main benefit of this innovative product, especially in sectors where financial inclusion is not yet fully entrenched. Each transaction made with Clave allows the accumulation of Tokens, which can be redeemed for financial benefits within the application and products associated with the brand. This represents a unique opportunity for users who are taking their first steps in the fintech world.
We were in charge of developing an integral campaign that covered from the conceptualization of the brand to the promotion of its short and long term benefits. This included landing strategies, brand installation, community building and communication of product benefits.
In addition, we deploy highly effective digital media strategies, designing and executing communication campaigns at every stage of the launch. Our objective was to ensure a solid online presence and generate a significant impact on the target audience.
In short, our work with Clave was much more than a simple launch campaign; it was a strategic collaboration aimed at positioning their product as a leader in a competitive market, while fostering financial inclusion and providing tangible benefits to users.
