Facebank

FACEBANK has emerged as one of the most reliable options for the Latin community in the growing market of digital wallets in dollars.

We embarked on a rebranding project aimed at creating a new visual identity that not only reflected the essence of the brand but also laid the groundwork for future comprehensive campaigns. We accompanied FACEBANK in this corporate image renewal with the goal of launching a pioneering regional campaign targeted at entrepreneurs and independent workers. These individuals, with a pressing need to receive payment for their services in the United States and other parts of the world, represented the central focus of our launch strategy.

Simultaneously, we developed a visual identity system for social media, which would complement and reinforce these campaigns. Additionally, we implemented email marketing tactics, sponsored relevant events, and executed specific campaigns in various countries in Latin America.

In summary, our work with FACEBANK not only involved creating a new corporate image but also entailed the design and implementation of comprehensive marketing strategies aimed at positioning the brand as the preferred choice for the Latin community in the digital world of finance.