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Tigo offers one of the widest selections of programming in Latin America, and soccer, as one of the most popular sports worldwide, could not be missing in its offerings. With this premise, we created the TIGOOOOOLL campaign.
For a true soccer fan, having access to the best matches and leagues in the world is invaluable: from the Premier League and the Champions League to the Libertadores, the Euro Cup, the Copa America and the most important international and national tournaments. On Tigo, the best network in Latin America, you can enjoy all this exciting soccer and live the passion of the beautiful game.
From conception to execution, every detail of the campaign was carefully planned to convey the passion for soccer across multiple platforms, both online and offline. We use the essence of the brand to capture the emotion and intensity of a goal during a game, transmitting that passion that radiates from the field to the outside of the game.
The "goal" element became the centerpiece of our campaign, symbolizing success, excitement, competition and a winning mentality. With TIGOOOOOLL, we celebrate the joy and excitement of soccer, and reaffirm Tigo's commitment to bring its customers the best soccer experience possible.
